Time For A Break: 5 Hustle Culture Alternatives To Stop The Grind
- Aug 12
- 21 min read
Hustle culture alternatives include slow living, cycle tracking, seasonal syncing, degrowth, and Wild Success. Each of these practical philosophies helps you stop the grind and take a break from the relentless workaholism that sits at the heart of hustle culture.
I don’t know about you, but I’m utterly done with the glamourisation of working 18 hours a day, seven days a week. I am done with the unending optimisation of every single aspect of our lives. I am done with making everything bigger, shinier and more expensive - rather than focusing on what actually matters to us as individuals.
But I get it: hustle culture is addictive. It feels exciting, compelling, and desirable. It’s hard to escape from it when it seems to be everywhere - in our workplaces, our Instagram feeds, our TikTok FYP. It can be hard to imagine not hustling, because what other way is there?
Well, plenty of ways actually. Let’s take a break, get curious, and tear the glossy sheen off the pristine-Macbook-walking-desk-boba-tea crowd with five hustle culture alternatives to stop the grind. Let’s go!
Quick Links
What Is Hustle Culture?
Hustle culture is the nickname for a lifestyle which involves working long hours, often across multiple jobs or businesses, with a focus on productivity and optimisation. It’s fundamentally a work addiction, or workaholism, dressed up in a more desirable aesthetic.
The word ‘hustle’ means making someone or something move quickly, often by pushing them along. It's synonymous with getting started on a project, putting the hours in, ‘grinding’ as a way to get something off the ground. But rather than a short-term, initial solution, hustle culture has now been glamourised as a way of life; a 2020s version of “work hard, play hard”.
Not only does hustle culture focus on putting in the hours at work, it also encourages a similar attitude to your leisure time. The ‘play hard’ bit means using leisure time to improve yourself, get fitter, live longer and generally become a super-optimised human being - all so that you can then hustle harder.
But here’s an interesting secret: since the 1890s ‘hustle’ has also been a slang term meaning to forcefully persuade someone, or a dishonest way of making money. If you’ve ever been pressured into buying something by a salesperson who was talking hard and fast, or even been cheated out of money by a seemingly legitimate business, that’s a hustle.
So while ‘hustle culture’ has become a glamorous and popular version of ‘having a strong work ethic’, baked into the very meaning of the phrase is something forceful, pressurised and even a bit sketchy involving the accumulation of resources.
Why Is Hustle Culture Popular?
Hustle culture has been made popular because we want quick wins, to find purpose at work, to earn lots of money, and because we feel it is a necessity in our current economy.
I think it’s a bit of a simplistic answer to say that social media has made hustle culture popular. That’s not true; social media has just made hustle culture more visible, and because it’s more visible it appears to be more popular. What makes hustle culture popular lies deeper in the human heart: our strongest desires, hungriest greed, and greenest-eyed envy.
Remember, at the core of hustle culture is workaholism, and that’s existed as long as people have seen their career as a key aspect of their identity.
We want quick wins
Hustle culture has become popularised because it’s seen as a route to a quick win.
Rather than work steadily for 40-odd years until you retire - the ‘traditional’ way of proceeding through a career - hustle culture posits that if you only put in extreme effort now you can gather enough cash or resources so you don’t have to keep working. It’s seen as a quick win: cram 20 years of work into five years of time and you’ll have skipped the queue to relaxation and early retirement.
We want to find purpose at work
Hustle culture is popular because the people who are hustling seem to have a strong sense of purpose, and we all want to find purpose at work.
Proponents of hustle culture know what they want (money, impact, etc.) and they are putting all of their time and effort into getting that thing. They appear motivated and purposeful, that their work has real meaning to them (which it does, but not in the way we think).
Their dedication to work and the almost evangelical commitment to their ‘purpose’ presents a strong, attractive alternative for anyone feeling lost at work, in a career rut, or who doesn’t like their job very much. And so hustle culture feels desirable for all those people who see their career as directionless or without purpose.
We like money
Hustle culture feels desirable and therefore popular because the most successful proponents of hustle culture seem to have made plenty of money - and we like money.
While the actual purpose of a period of hustle is to get a project off the ground, hustle culture appears to be more about achieving that quick win, making lots of money in as short a period of time as possible (because remember, ‘hustle’ is also slang for a sketchy way of generating income).
The most visible, Instagrammable examples of hustle culture show their wealth through symbols of luxury, whether that’s the decadence of yachts and champagne or the pleasure of a relaxed morning doing sweet FA. Hustle culture seems to offer us a way to generate income rapidly, so that we can ‘buy’ what we most desire, materially or metaphorically.
But the most addictive part of this perception of hustle-culture-as-luxurious is not the result of the hustle (the yachts, champagne, designer handbags, etc.). It’s that the hustle itself feels desirable.
Remember I mentioned that hustle culture also encompasses productive leisure time? That means proponents of hustle culture look appealing as they are hustling, because all their leisure time is spent on making themselves ‘better’. These are people who train religiously, do 10k on their desk treadmill, have a 24-step skincare routine, eat a perfectly balanced diet, keep their homes immaculate, etc. - because literally every minute of their time is spent either working to make money or working to optimise their life.
And when we see that - someone who appears young, fit, rich, and has their stuff together - it’s extremely desirable. We want that, because we don’t want the alternative.
We feel it’s a necessity
The final reason hustle culture has become popular is because it feels like a necessity in our current economic climate.
Yes, we are frequently presented with desirable proponents of hustle culture, who seem to be making quick wins, have purpose at work, and whose bodies / homes / skin / plates look wonderful. But we also have our own lived experience which makes hustle culture even more appealing:
If you’re experiencing career stagnation, hustle culture seems to be motivating
If you’re feeling lost at work, hustle culture feels full of purpose and direction
If you’re underpaid, then hustle culture gives you a way to make more money
If you’re in a job that isn’t fulfilling you, hustle culture offers you a way to set up by yourself, doing exactly what you want
For example, in 2023 nearly 39% of Americans reported having a side hustle, many of them stating they needed it to pay for basic necessities, while 48% of Gen Z have a side gig, often as a way to increase their savings - and perhaps save them the stress of working until their 60s. Hustle culture seems to present a method to counter the underpaid, underemployed, or under-stimulated position many people find themselves in.
Why Is Hustle Culture A Problem?
Hustle culture can have negative effects on your nervous system, mental capabilities and social life because it is, at its core, an addiction to work. And addictions eventually lead you to neglect everything that isn’t part of the addiction - including your health, wellbeing and relationships.
In the short term, ‘hustling’ isn’t necessarily a problem. There have been plenty of times in my life where I’ve put in some long hours to get a new project underway, or juggled multiple jobs and freelance gigs to make some extra money and connect with the right people.
For example, when I was a part time post grad student, I also worked in retail, had the odd writing gig, and did a short internship with a local culture magazine. That combination eventually opened the door to my first copywriting job in a marketing agency, and that was worth the initial hustle.
However, doing this for months or even years at a time, and being sucked into the glamour of hustle culture, will take a significant toll on your body and mind.
The physical effects of hustle culture
The physical effects of hustle culture include poor quality sleep and a lack of rest leading to irritability, headaches, memory problems, and a depleted immune system.
While some boss bros might champion the 5am morning routine and working ‘til late in the night, if you consistently go without high quality sleep because you’re hustling, you’ll end up irritable, less able to perform complex tasks, and may eventually experience headaches, sore joints and memory lapses.
Similarly, if you are always doing something - working at your main job, your side gig, going to the gym, partying, etc. - you’ll wear yourself out. I might sound like your mum, but without some down time your body doesn’t have time to recover or heal, leading to longer-term health problems. If hustle culture becomes a core part of your attitude to life (not just work), you’re more likely to do things like over-exercise (and potentially injure yourself in the process) or work so hard you eventually end up burnt out and needing significant time to recover.
(By the way, if you think you might be suffering from burn out, Mental Health UK has an excellent report on causes, support and what your workplace can do to help: The Burnout Report 2026).
The mental effects of hustle culture
Hustle culture can also cause negative mental impacts such as tiredness, anxiety, or compulsive thoughts. Constantly being ‘on’, or working much of the time, leaves you little mental bandwidth to do things that are enjoyable or relaxing. It can drive you to obsessive actions in an attempt to optimise every minute of your day, making you less likely to potter about, rest, or do absolutely nothing.
And doing nothing is really important. When we’re not focused on a specific task, our brain switches into something called ‘default mode network’: a place where we consolidate memories, process feelings and often come up with brilliant ideas from linking seemingly unrelated elements. Even boredom can help us be more creative, introspective, and self-disciplined. But hustle culture doesn’t allow for these moments, meaning you miss out on the richness and replenishment that being idle can bring.
How hustle culture dehumanises us
The biggest problem with hustle culture is that it turns us from people into machines: mechanisms that are constantly doing, producing, creating, and consuming without actually living. Hustle culture eradicates the ‘time-consuming’ pleasures of daily life and instead encourages us to make money from everything we do, or save time by not doing it at all.
A peak example was an Instagram influencer I stumbled upon who said she ran her life “like a start up”. Everything was automated and optimised for her to do as much work as possible. She never drove or got public transport, but instead hitched an Uber so she could work in the back. She used Deliveroo for all her meals, because she didn’t want to waste time cooking.
To me, this just sounded - well, a bit sad, I think. Cooking a good meal, sharing it with friends, gazing out the window on a long journey; these are all activities I truly value, that make my life meaningful or delightful. Hustle culture dehumanises us, replacing purpose with productivity as if they were the same thing - and then it asks you to pay for it in mind, body and soul.
What Are The Hustle Culture Alternatives?
I’m going to share with you five alternatives to hustle culture: slow living, cycle tracking, seasonal syncing, degrowth and Wild Success. For each one, I’ve suggested a couple of ways you can try these alternatives out in your daily life.
There are many more ways to live and work than outlined here, and I’ve had the great pleasure of practising some of these when I lived on a commune, with monks, or travelled in Europe. Getting curious about alternatives is the way out from under the grind of hustle culture, and into a more sustainable, enjoyable, successful lifestyle.
Slow living
One alternative to hustle culture is slow living, which encourages a more relaxed and leisurely approach to everyday tasks as well as prioritising choices that are environmentally and socially sustainable.
The slow living movement emerged from the Slow Food movement that was pioneered by Italian Carlo Petrini in the mid 1980s as a response to the increasing production and consumption of fast food. The lifestyle and food movement focus on sustainable, local, organic and ‘whole’ (rather than processed) foods and, by extension, consumables such as clothing, technology, beauty products, etc.
But there’s a bit more to slow living than that. The original Slow Food manifesto from 1989 describes them as a movement “for the defense of and the right to pleasure”. Slow living is not only about making environmentally-conscious choices but choices which bring more pleasure and delight to everyday life.
In a work context, that means taking your time with tasks so you can immerse yourself in them fully rather than multi-tasking or automating for the sake of a result (which is what hustle culture proposes). Rather than focus on endless productivity, slow living is about endless experience: actually being and therefore living your life, rather than doing all the time.
Getting started with slow living
Pick one work task this week and deliberately take pleasure in each element of it by turning off distractions and focusing intently
Eat your lunch away from your desk; outside, in another room, without your phone or a podcast - and savour it
Take a conscious tea / coffee / chat break from your working day; remember an intentional break is going to be more replenishing that moments snatched between meetings
Cycle tracking for work
A second hustle culture alternative is to use cycle tracking for planning work tasks. Cycle tracking for work is the process of understanding your personal circadian and hormonal rhythms, then planning your working activities so that different types of tasks occur at different times, playing to your strengths and allowing you space to rest.
If you have a menstrual cycle, it’s very likely you’ve already tracked that in some way, whether on your calendar or an app. But as an effective hustle culture alternative, using your cycle to help you plan out your working tasks in the next step.
Each phase of the menstrual cycle entails a different hormonal cocktail flooding your body. These different hormones affect every aspect of your body, mind, mood, and energy. What might be an easy task to complete just before ovulation might feel exhausting on day 27 right before you start bleeding. Rather than adhering to the grind of hustle culture, where you’re compelled to produce the same output each day or week, planning work activities to ‘match’ your cycle alleviates pressure to perform when you need rest and maximises your strengths when you feel energised.
Every single person with a menstrual cycle is different, and there’s no right or wrong way to plan around your cycle. But as a starting point, here’s what works for me:
When I’m bleeding, I tend to focus on rest, research, light admin, reviewing and strategising
Pre-ovulation I have loads of energy and ambition so I produce, pitch, send the email, take the big swing
When I’m ovulating I network, film videos, create social media posts - any creative, sociable tasks
When I’m pre-menstrual I avoid networking 😂 and focus on editing, clarifying, making bold decisions, and tasks that require hyper focus
It’s impossible to plan everything around my cycle but I can always work in a way that respects my energy and mood. This is something that’s often overlooked by cycle influencers, who use this method simply as a way to hustle harder by ‘maxxing’ their hormonal cocktail. But that’s not the point of it; this method helps to show you that productivity is not linear, and we shouldn’t expect it to be. Instead, we need periods of rest and retreat if we’re actually going to be able to act on what we most desire.
(By the way, you don’t have to have a menstrual cycle to use cycle tracking. You can use your natural circadian rhythms - when you naturally feel awake or sleepy - to plan your tasks on a day to day basis. Use this in combination with seasonal syncing for the best results).
Getting started with cycle tracking
Observe yourself for a 24 hour period, noting down your energy and focus levels each hour - this will give you some base information to help you plan tasks around
If you have a menstrual cycle, reflect on your last cycle and which work tasks you found easy or hard at different stages
Identify the one time in the day or month when you most need rest, and block out your calendar so you are ‘busy’ (doing nothing) for that time - then stick to it
Seasonal syncing
Another alternative to hustle culture is seasonal syncing, which involves tailoring your work and social activities to suit the natural rhythm of the seasons including varying weather and daylight hours.
Isn’t it weird that, during September and the start of autumn’s shorter days here in the UK, we’re meant to embark on a brand new school term? Or how in January, in the heart of winter, we’re expected to set New Year resolutions - even though the rest of nature is pretty much hibernating rather than trying to improve itself? 🤦🏼♀️
In a desire to be ‘consistent’ and productive, we’ve fallen out of touch with the rhythms and cycles of the seasons, acting in ways that don’t sync with nature. That includes not only social conventions but daily habits like staying up way past the sun setting, spending so much time indoors we don’t get enough daylight, and generally messing with our circadian rhythm.
Hustle culture promotes this way of living because it suits its objective: to keep going, keep producing, keep optimising. Compare this to organic cycles, where there’s a time for all types of being:
Winter for hibernation, rest and consolidation
Spring for new growth and initial activity
Summer for full blossoming, movement, producing ‘fruit’
Autumn for harvesting, gathering, preparing for next year
The big mindset shift here is remembering that over the course of the year, everything will get done - and you don’t have to grind away the same way, every day, to ensure that happens. Seasonal syncing can mean adapting your working schedule and leisure time to fit in with these patterns, whether that’s on a macro or micro level.
For me, that looks like adapting my working day during summer so I can siesta when it’s really hot; using my fresh energy to set up automations and systems during spring that ‘bear fruit’ in autumn; and doing ‘deep work’ during winter.
Getting started with seasonal syncing
Practice winding down for bed when the sun starts to set; it’ll probably feel extremely early but turn off screens, get cosy, have a bath, read and see how you sleep differently
Think ahead to next season and what ways of working you could try that reflect nature’s way of doing things: could you be more energetic, quieter, reflective, or fruitful?
Spend a couple more hours outdoors this week - whatever the weather, whatever the season, get into the organic world to ‘reset’
Degrowth
An additional hustle culture alternative is degrowth, which is an economic and political movement that seeks to maintain people and their work at a steady baseline, rather than focusing on constant, infinite, unsustainable growth. The fundamental idea is that by reducing production and consumption levels, we can solve socio-ecological crises.
I work in the field of personal development. I believe every person has the capacity to grow exponentially, without limits. But I don’t believe that is true of the material world, including the practical ins-and-outs of business, work and economies. There is only so much land, so much water, and so much food on the finite planet we call earth - and if all our economies are pushed to be in a constant state of growth, we will rapidly eat up all of those resources (as we already are doing).
So when I first learnt about the degrowth movement, it felt like a refreshing paradigm through which to see work. There are plenty of critiques of degrowth as a way to develop global policies, but as an alternative to hustle culture it offers some clear principles for you to follow:
Reducing consumption - buying less, enjoying what you already have, and using swapping or hiring services for things you might need
Reducing production - making less ‘stuff’ so fewer resources are used up; if you’re in a corporate career you could see this as reducing unnecessary hours at work, deepening knowledge of your current role rather than trying to get promoted, seeing work as a way to live (rather than living to work)
Measuring success not by growth or ‘having more’, but how sustainable your current work and lifestyle actually is
It’s a weird one to think about not working as much and not climbing the ladder if you’ve been doing it for the last decade or so. It can even feel frustrating because this degrowth mindset seems to be all about what you’re not doing (e.g. not buying, not expanding, etc.) and humans inherently dislike loss - whether that’s loss of something we already have or some future opportunity.
But this quotation from Fight Club sums up the current state of things: “We work jobs we hate, to buy things we don't need, to impress people we don't like.” A degrowth mindset offers a way out of that trap by shifting your focus away from consumption and production as social measures of success, and towards maintenance and depth as the foundation of a fulfilling life.
Getting started with degrowth
Pick one area of your digital work environment (e.g. your desktop or open tabs), and organise it, removing unnecessary clutter and reducing the busy-ness of your virtual space
Monitor your working hours closely, and see where you are ‘overproducing’ - sending too many emails, worrying too much, dithering and waffling; get curious then start to change your habits
Rearrange some aspect of your home such as clothes, books, beauty products, furniture; just spend time seeing what you already have with new eyes, without an aim to ‘solve’ any problem or gap you think is there
Wild Success
The final hustle culture alternative is Wild Success, my own methodology derived from 10,000+ hours I’ve spent studying purpose, meaning and the human condition. Because being anti-hustle doesn’t mean being unambitious; it means changing the entire game about what ambition, success and fulfilment actually mean.
I was raised with a strong work ethic, encouraged to always do my best and to give 110%. I was a high achiever at school and university, and I absolutely loved challenging myself to achieve anything I wanted - so when I started working it was natural that I would throw myself into it. But I got my fingers burned from toxic workplaces and decided to set up my own business. It was all good (or so I thought) until I turned 30 and had a massive breakdown spiritual awakening.
In the following years I slowly became aware I was much more addicted to the glamour of hustle culture that I realised, and had been for decades. I was desperate to succeed at all costs, no matter my health or capacity, and would cycle through phases of frantic activity followed by exhausted depletion.
I had these huge dreams and desires, and I didn’t want to stop having those. But I also didn’t want to kill myself in the process of getting to them. So I started to develop a process that combined a positive mindset of wanting all that I wanted with practical methods to get what I wanted - all in a sustainable, pleasurable way, without any whiff of hustle or stress. This process became Wild Success and led to me tripling my business income in 12 months, living on a commune and with monks, meeting my incredible partner and building a career doing what I love - inspiring others to fulfil their potential.
It’s the methodology I teach in my beginner’s workshop Soul-Driven Goals, and during our two-day live personal development events (where you get hands-on support and feedback). There’s not enough space here to explain the whole process - also, I want you at the workshop because it’s more fun that way! - but if I had to give you one mindset shift that’s at the heart of Wild Success, it would be this:
Success happens now.
It’s not waiting for you next week, next year, or ‘some day’. It happens now.
Success happens in every single moment of your life, over and over. The trick is to understand your intention for those moments: what do you want your life to be like, not in some distant future, but in the right here and right now?
Hustle culture tells you that you just have to work really hard for a few extra weeks, for another couple of months, for a little while longer, and then you’ll be happy. Then you’ll be successful.
The result is that you work and work and wait and wait and feel constantly unsatisfied, because the success never truly arrives. It’s the promise that will never be satisfied, like the ‘jam every other day’ offered by the Red Queen in Alice in Wonderland: jam yesterday, and jam tomorrow, but never jam today.
But Wild Success tells you: You can be successful now. You don’t have to wait. Nothing needs to change. It’s happening now. You are already winning.
And when you know you’re already winning, doesn’t that change everything?
Getting started with Wild Success
Put a sticky-note on your computer that says “Success Happens Now”, and each time you glance at it, take a moment to review ‘now’: what are you doing, feeling, or thinking - and how could you turn that into something positive?
Join 200 others on my email list: each week I send out advice on how to become wildly successful so you can start putting it into practice
Take a look at the dates of our next personal development events, and see if you can come along; you’ll learn the whole Wild Success methodology in just a couple of days
Bonus Content: Advice On How To Stop Hustling
Be curious about your habits. When my career coaching clients first come to me, they’re often going through the motions at work without any real awareness of what they’re doing. Being curious about your habits - how much you work, when you think about work, how you respond to problems at work - is key in how to stop hustling. Once you start noticing what you are doing, you can start to behave differently; if you remain ignorant, nothing will change.
See it as an addiction. Real talk: hustle culture is just workaholism dressed up in fancy Instagram glitter. Addiction to work is real and it can create issues like low self-esteem, perfectionism, and emotional escapism. Addiction to stress hormones is also real, which means every time you get an injection of cortisol or a thrill of dopamine due to a work drama, your nervous system gets another hit and will then continue to seek it out. Once you view your hustling as an addiction, you can treat it (and you) gently - just like you would with any other addiction.
Ask yourself who is benefiting. The moment you decide to work late (again), or push yourself to finish just one more report (again), or catch yourself ruminating on a client problem (again), ask yourself: “Who is benefiting from this?”. Who is actually benefitting from you overtaxing your mind, exhausting your body, and hustling like your life depended on it? Engaging your logical mind in this way gets you out of the stress response cycle that hustle culture relies on to keep you productive.
Redefine success. We can get trapped in nonstop hustle because we don’t really know what success means to us - we’ve just picked up from others that working hard, having a ‘good job’, earning lots of money and buying fancy stuff is the answer. So we hustle, because everyone’s doing it! Redefining what success means to you can help you stop hustling because you’ll start to behave differently depending on that new definition. For example, if you define success as having a healthy, relaxed body, then working 18 hours a day isn’t going to help you get there, is it? 🤷🏾♂️
Frequently Asked Questions: Finding Purpose At Work
What’s one way to stop hustling so hard at work?
If you want to learn how to stop hustling, then one way to do it is through finding purpose at work. Understanding what you want from your career, the meaning you place in your work, and your reasons for going to work will change your behaviour from hustling 24/7 to working more sustainably.
That’s because everyone’s reason for working, and everyone’s definition of purposeful work, is different. Rather than rely on someone else’s measure of success - something many high achievers feeling lost in their career tend to do - you can define your own. By defining your own, you’ll have a different set of criteria to work towards, and different strategies to achieve the result.
For example, if you really enjoy learning, and you see your work as a way for you to learn new skills and enhance your abilities, it changes your behaviour. Because your aim isn’t to be constantly productive (as hustle culture suggests) you won’t be focused on ‘doing’ all the time but rather on activities like absorbing, reflecting, reading, and listening to deepen your knowledge.
Remember, intention is everything. It’s why we spend the first half of our Wild Success events defining what it is you are aiming for in your career. Once you have a clear purpose at work, everything else becomes a lot easier.
Why is it important to have meaningful work?
Having meaningful work is important because it can give our lives a sense of purpose, which in turn has many physiological benefits. This includes reducing the impact of stress on our nervous system in the long term and increasing life expectancy.
Meaningful work is not the only way to find purpose in life. Our family, friends, faith, relationships, acts of service, education and many more elements of our existence are equally (or more) important. However, because many of us spend most of our waking hours at work, it’s natural we want to make those hours mean something.
Plus, having a job where you’re stuck in a career rut - or worse, you actively hate what you’re doing - isn’t going to make you happy. It’s going to have an impact on your mental and physical health, and ultimately your experience of life itself. Therefore, meaningful work can improve your overall quality of life.
What’s a step-by-step guide to finding purpose at work?
A step-by-step guide to finding purpose at work involves discovering your career priorities, considering your work-life balance, identifying your strengths and talents, then coming up with a ‘mission statement’ to guide your actions.
I have an article that walks you through these steps, based on the book I wrote (under my birth name) back in 2022.
Read the article here: Finding Purpose At Work: Your Guide To A Meaningful Career.
About The Author
Astra is an inspirational speaker and writer leading experienced professionals to wild, untamed success.
Astra's unique insight is based on 10,000+ hours studying purpose, meaning and the human condition. Their study has led to over 2,000 hours teaching, coaching and facilitating, plus published writing, keynotes and conferences, peer-reviewed research, digital content and working with 60+ brands as a communication professional - as well as living on a commune, in a warehouse, and with the Hare Krishna monks.
Through their Wild Success methodology, Astra teaches talented professionals how to find their purpose, take consistent action, and finally start experiencing the wild success they are destined for: not 'next year', not 'some day', but now.
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